Got an address list you’re not sure what to do with? The Integrated Marketing process turns addresses into targeted leads that have a specific interest in your product or service.
It begins with variable data printing to produce personalized, visually captivating, on-brand material with exciting calls to action. The recipient can be urged to follow a general URL (GURL) or personalized URL (PURL) to a landing page in order to take advantage of your offer, and in the process you gather additional data in order to continue marketing to them across multiple channels.
The result is a qualified lead and a system that is measurable, definable, and actionable.