The Power of the Printed Word
"In humans touch represents a powerful form of non-verbal communication. Our sense of touch plays a fundamental role in daily life, from learning about objects to communicating with other people." - Dr. David Eagleman
Savvy marketers know that there is power in print. A printed message is lasting, tactile, beautiful, and effective.
Your customers receive hundreds of messages every day. While many are appropriately delivered electronically, there are many that deserve the longevity, weightiness, and substantiality of print.
DELIVER A MESSAGE THAT GETS READ
"People understand and remember what they read on paper better than what they read on screen. Researchers think the physicality of paper explains this discrepancy." -Ferris Jabr
In a study by Virginia Tech, subscribers to their alumni publication were sent either a print version of the magazine or an email invitation linking to the online version of the magazine, and then contacted by telephone and asked a series of questions about the publication. The results showed that:
▪ More people remembered getting the print magazine. Only 49% of those who received the online version remembered getting the email, while 82% of those who received the print version remembered receiving it.
▪ More people opened the print magazine—The print magazine was viewed by 77% of those who remembered receiving it, while only 49% of those who remembered receiving the online invitation actually clicked through and viewed the publication.
To achieve full exposure and maximum impressions in telling your story, an integrated campaign that includes print and digital marketing will deliver the best results.
SPC can design and implement effective campaigns that reach your target audience with high impact printed collateral, emails , online advertising, and social media.
Read more about integrated marketing on our capabilities page.